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Tapper's to open Somerset location

Third store for local jeweler

Tapper's Diamonds & Fine Jewelry has announced its plans to open the company's third store later this year, which will be located at Somerset Collection North in Troy.

The 5,600-square-foot Somerset store is due to open in early September.

Tapper's flagship store is in West Bloomfield Township and its Novi location is inside Twelve Oaks Mall. According to company COO Jeffrey Garden, the Tapper's workforce will increase by about 25 percent due to the new store opening.

Howard Tapper, company owner and president, said, "Our company has made the necessary adjustments over the past two years in order to reduce costs but not affect the customer experience. Our focus on our customers has never wavered, and never will. Without delighted customers, we do not have a business."

Tapper's at Somerset will "continue the company's tradition of offering superior customer service and a luxury shopping experience," said Marla Tapper Young. "We're excited to bring the amazing designer names that Tapper's is known for to the Somerset store."

A sampling of the dozens of luxury brands that Tapper's Somerset store will offer include Rolex, Chopard, Tag Heuer, Raymond Weil, Roberto Coin, Judith Ripka, Ippolita, John Hardy, Hearts on Fire, Penny Preville and Marco Bicego.

Services currently offered by Tapper's West Bloomfield and Novi locations will be offered at Somerset as well -- an on-site jeweler, custom design, watch and jewelry repairs, as well as gold-buying are among the store's offerings.

Tapepr's will be taking over the space that was previously home to Bailey, Banks & Biddle.  The interior and exterior of the store will be extensively remodeled in a contemporary style featuring modern vitrines, video screens, specially designed floor coverings and dramatic lighting.

"We are excited to take our place inside the most prestigious mall in Michigan," emphasized Steven Tapper, co-owner of Tapper's with his brother, Howard. "Tapper's delivers a luxury shopping experience, and bringing that experience to the area's most upscale shopping center is a unique opportunity for our business."

Tapper's Diamonds & Jewelry first opened its doors in 1977. Tapper's chartitable work in the community is widely recognized and includes an annual coat drive and fundraising efforts for causes that include breast cancer, Kids Kicking Cancer, and HIV/AIDS prevention programs. For more information, please visit www.tappers.com.

Posted on 5/7/2010

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