Press Releases

Tapper's announces second location in Novi

For Immediate Release

March 7, 2007 NOVI – As celebrations for its 30th anniversary begin this Spring, Tapper’s Diamonds and Fine Jewelry proudly announces the opening of a second store located at the Twelve Oaks Mall in Novi.

Tapper's Twelve Oaks will be located on the upper level of the Lord & Taylor court, adjacent to the new expansion wing. The new Tapper's location is scheduled to open in tandem with the completion of the mall's expansion in September, 2007.

Tapper's Twelve Oaks location will carry many of the same luxury jewelry and timepiece brands as its flagship store in West Bloomfield.

"Our specialty is the unparalleled level of service we provide to each and every client who enters our store," emphasizes Howard Tapper, the store's founder, president and co-owner with his brother, Steven Tapper. "We are looking forward to being able to offer a boutique level of service in the Twelve Oaks setting – our goal is to delight each and every customer."

The opening of Tapper's at Twelve Oaks Mall will require an increase in the size of the staff at Tapper's by 20% by adding a minimum of one dozen jobs to the current 60-employee company, according to company spokesman and Chief Operating Officer, Jeffrey Garden."We are proud to be adding jobs and contributing to the growth of Michigan's economy," Garden says. Indeed, despite reports of a faltering state economy, Tapper's has reported a sales increase upwards of 10% over 2005.

The recipient of many awards and special honors over the years, including "Best Jeweler" and "Best Place to Buy an Engagement Ring," Tapper's was named to the Top 50 Designer Jewelry Retailer’s list in 2006 by JCK, a prestigious jewelry trade organization.

"What a wonderful way to celebrate our 30th anniversary," remarks Steven Tapper, recalling when Tapper's doors first opened in 1977. "It has been a unique and wonderful experience watching our store grow as it has, like raising a child. And now there's going to be a new addition to our family with the boutique at Twelve Oaks."

Tapper's Diamonds and Fine Jewelry is a luxury jewelry store which represents brands such as Rolex, Cartier, Chopard, Panerai, David Yurman, John Hardy, Escada, Scott Kay and Mikimoto, among many others.

For more information, please contact Jeffrey Garden at (248) 865-6304.

Posted on 3/7/2007

Share this