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Tapper's Gold Exchange Announces Seven-Day Price Lock and its Highest Bonus Paid Ever on Gold

Customers Seeking to Exchange Gold for Cash Have Two Great Incentives From Tapper's

WEST BLOOMFIELD, MI (November 28, 2012) – Tapper’s Gold Exchange announces a Seven‐Day Price Lock and 35‐percent bonus paid on unwanted gold – two reasons customers might decide to part with unwanted gold in exchange for cash this holiday season.

With Tapper’s Gold Exchange Seven­‐Day Price Lock, customers who sell their gold are guaranteed to get the highest rate of return on gold within seven days of purchase. If the price of gold rises within seven days, Tapper’s Gold Exchange will pay the difference. Tapper’s Gold Exchange is also offering its highest bonus on gold ever at 35‐percent.

“The Seven­‐Day Price Lock is a new benefit created by Tapper’s Gold Exchange to help make the process more comfortable for our customers,” says Ann Duke, director of marketing for Tapper’s Diamonds & Fine Jewelry and Tapper’s Gold Exchange. “Tapper’s understands it’s not easy parting with old jewelry, coins and keepsakes, so we’ve added this new benefit to help provide peace of mind to our customers. Gold is currently trading at about $1,730 an ounce, which is up from $1,537 in May. So, it’s a great time, in addition to our highest bonus ever at 35-­‐percent, to turn in unwanted gold in exchange for cash for the holidays,” she explains.

There are 11 conveniently located Tapper’s Gold Exchange stores – three of which are inside the Tapper’s Diamond & Fine Jewelry showrooms at Orchard Mall, The Somerset Collection, and Twelve Oaks Mall.

“Tapper’s has been in the jewelry and gold exchange business for more than 35 years,” says Duke. “Our process is completely transparent and every step of the process, including consultation, weighing the gold, to looking at today’s gold prices are all done with the customer,” she says.

Tapper’s Gold Exchange accepts precious metals of all kinds, including gold, platinum, and sterling silver. Outdated, tangled and broken jewelry, coins, dental gold, watches, and even costume jewelry can be exchanged for cash.

Customers who sell gold through Tapper’s Gold Exchange are also given a 20­‐percent discount that may be used toward purchases at Tapper’s Diamonds & Fine Jewelry. Tapper’s Gold Exchange has produced an informational video to help give its customers an idea of how the company handles its gold exchange process, from start to finish. The video may be seen here. Visit Tapper’s Gold Exchange online at

Tapper's Gold Exchange is a fully licensed precious metal buyer that offers a safe, comfortable and welcoming environment. Tapper’s Gold Exchange provides unparalleled customer service at each of its 11 metro­‐area locations, three of which are inside the Tapper’s Diamonds & Fine Jewelry stores in Novi, Troy and West Bloomfield. A multi­‐generation family-­owned business, Tapper’s has been helping its customers with all jewelry needs – gold exchange, repair, fine jewelry selections, custom pieces and engagement rings – for more than 35 years. Visit Tapper’s Gold Exchange online at

Posted on 11/28/2012

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