In the fall of 2011, Shinola was conceived with the belief that products should be built to last, and they should be built right here in America. In the time since, Shinola has become the hottest new name in the jewelry industry. Shinola transformed 30,000 square feet of raw space into a state-of-the-art watch factory inside the College for Creative Studies within the historic Argonaut building in Detroit, Michigan. Production combines meticulous hand-assembly with the most advanced technology available to ensure the watches are both beautiful and built to last. Every Shinola watch is crafted by skilled artisans with tremendous pride in their work.