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More Facets. More Sparkle. More Yeses. Tapper's Diamonds & Fine Jewelry Launches Exclusive 81-Facet 'Rock Her World' Diamond Collection

Tapper's Kicks­‐Off Launch With ‘Rock Her World' $10,000 Diamond Engagement Ring Giveaway and Special Events Jan. 24­‐26 Featuring Jay Hayden, Tapper's Spokesman and TV Personality

WEST BLOOMFIELD, MI (January 21, 2013)Tapper's Diamonds & Fine Jewelry is pleased to announce the launch of its exclusive Rock Her World diamond collection. Tapper's set out to create a signature cut diamond that would capture its vision – and the Rock Her World diamond collection was born. Not a reinvention, but a re-­‐imagining of how beautiful a diamond can be, the Tapper's Rock Her World diamond features 81 facets – 23 more facets than a traditional round diamond, which has 58 facets.

“The Tapper's Rock Her World diamond is the only 81-­‐facet diamond of its kind in the world, which makes it significantly more brilliant than a traditional diamond,” says Ann Duke, marketing director for Tapper's Diamonds & Fine Jewelry. “We are thrilled to launch our collection this week with eight unique engagement ring setting styles,” says Duke. “Tapper's will continue to expand the Rock Her World collection beyond diamond engagement rings to include other jewelry pieces, so everyone can enjoy more facets and more sparkle,” she adds.

Tapper's is launching the Rock Her World diamond engagement ring collection with parties at each of its three locations Jan. 24, 25 and 26. Geared toward couples and men interested in popping the question this Valentine's Day, Tapper's spokesman and TV personality, Jay Hayden, will host the celebrations, which include complimentary pizza and beer for those in attendance. The Rock Her World Party schedule is as follows:

Orchard Mall, West Bloomfield: Thurs., Jan. 24 from 6­‐9 p.m.
Twelve Oaks, Novi: Fri., Jan. 25 from 6­‐9 p.m.
Somerset Collection, Troy: Sat., Jan. 26 from 1‐4 p.m.

Even more, guests may enter to win a 1.4 ct.tw. Rock Her World diamond engagement ring valued at $10,000 simply by registering at any location Jan. 25‐27. No purchase is necessary.

Tapper's Diamonds & Fine Jewelry – The Engagement Store – offers an exquisite selection of engagement rings, spectacular designer jewelry, and luxury timepieces. Tapper's provides a luxury shopping experience with unparalleled customer service at each of its three metro­‐area locations in Novi, Troy and West Bloomfield. A multi‐generation family­‐owned business, Tapper's has been helping its customers Mark the Moment for more than 35 years. Visit Tapper's online at www.tappers.com.

Posted on 1/21/2013

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