Tapper's Somerset Collection Rolex Shop-in-shop
Tapper's Somerset Collection Rolex Shop-in-shop

The History of Rolex at Tapper's Jewelry

For over 45 years, Tapper's Jewelry has been Metro-Detroit's leading family owned and operated luxury retail jeweler. When Howard Tapper opened the doors in 1977, he was driven by a passion for service to his guests. The passion for service and excellence that Tapper's was founded on, is what allows Tapper's Jewelry to hold the title of Official Rolex Jeweler. Tapper's is proud to offer our guests a large selection of Rolex timepieces. Visit Tapper's to begin your Rolex timepiece journey.

1977
The beginning of our story

Howard Tapper, found the location for what would be his first store in Southfield, Michigan. He sketched the design on the back of a napkin and withdrew his life savings. But it wasn’t enough. He turned to friends and family, but he was still short. He had one more prized possession that he could sell: the Cutlass.

With his wife Susan and mother-in-law Trudy by his side, Howard opened Tapper’s Jewelry on May 7, 1977. A few months later his brother and sister, Steven and Barbara Tapper, joined him, and from

there the rest is history.

Howard and Steven Tapper in 1977, the orginal sketch of Howard Tapper's showroom idea and the car he sold to open the business.
Tapper's Orchard Mall Showroom 1994
1994
Flagship Location opens

Tapper's opens its flagship location in West Bloomfield, Michigan

1997
FIRST ROLEX

Tapper's sells the first Rolex timepiece in August, 1977

Mark and Steven Tapper at the Orchard Mall Showroom standing in the Rolex section.
Tapper's Twelve Oaks 2007 Storefront
2007
Tapper's second store opens

Tapper's second location opens

at Twelve Oaks Mall in Novi, MI. Twelve Oaks Mall is a premier shopping destination for Western Oakland county.

2010
Tapper's opens third location

Tapper's opens its third location at Somerset Collection in Troy, MI. The Somerset Collection is a super regional, luxury shopping mall, located in Metro-Detroit featuring more than 180 specialty stores.

Tapper's Somerset Collection 2010 Storefront
Tapper's Somerset Collection Rolex Shop-in-shop
2017
Rolex Shop-in-shop opens

Tapper's renovates the Somerset Collection location and opens the first Rolex shop-in-shop in Michigan.

The Rolex shop-in-shop features over 700 sq ft of dedicated shopping space and a Rolex Plaque Certified Service Center.

2018
Coolest Store

Tapper's Somerset Collection wins 2nd place for Instore Magazines 17th Annual America's Coolest Stores contest.

Steven, Howard and Mark Tapper at Tapper's Somerset Collection holding an award after winning 2nd place for Instore Magazines 17th Annual America's Coolest Stores contest.
Tapper's Orchard Mall Rolex Corner
2020
Tapper's renovates West Bloomfield flagship location

Tapper's renovates flagship store and corporate offices at West Bloomfield and adds a state-of-the-art Rolex corner featuring a Rolex Plaque Certified Service Center.

Keep Exploring

Rolex At Tapper's Jewelry

Rolex At Tapper's Jewelry

The Rolex Collection

The Rolex Collection

New Watches 2022

New Watches 2022

Servicing Your Rolex

Servicing Your Rolex

Our Rolex Showrooms

Our Rolex Showrooms

Our Rolex Team

Our Rolex Team

Contact Us

Contact Us