Name	Provider	Purpose	Expiration
rlx-consent	Rolex	Adobe Analytics and Content Square	1 Year

Embark on a journey through watchmaking history with Tapper’s Jewelry, as we delve into the iconic Oyster Perpetual Datejust—a milestone that shaped the horological landscape. Witness the fusion of timeless elegance and technological innovation as we explore the remarkable features that make the Datejust a symbol of Rolex's enduring legacy and invites us to transform each passing day into a date to remember.

Your Datejust journey with Tapper’s is more than a purchase; it's a connection to a legacy of precision, craftsmanship, and iconic design. Let the Datejust become not just a watch but a part of your story.

MAKE A DATE OF A DAY

A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

"It is a masterpiece of horological science. It is, in fact, a synthesis of all that has been achieved up to the present day." Hans Wilsdorf, 1945

EMBODYING ROLEX
KNOW-HOW

The perfect embodiment of the classic Rolex watch, the Datejust, launched in 1945, showcased all the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Rolex founder Hans Wilsdorf who believed that watchmaking progress should encourage human progress. In a period of great change, people’s relationship with time was shifting. Modern life moved to the rhythm of the passing days and was less connected to the seasons. The Datejust offers enhanced comfort in terms of legibility and daily time management.

THE CYCLOPS LENS: AN OPTIMIZED READING

Created to improve the legibility of the date, the Cyclops lens is both an aesthetic and a technical brand signature. This Rolex invention was patented in the early 1950s and presented for the first time in 1953 on a Datejust. Its magnifying effect makes the date easier to read. Initially in plexiglass, it has been crafted in sapphire since the 1970s, like the watch’s crystal.

THE JUBILEE BRACELET: COMFORT AND ELEGANCE

Celebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.

A CONTINUALLY UPDATED WATCHMAKING ICON

The Datejust is constantly reinventing itself. Its varied reinterpretations express and showcase Rolex’s expertise in dial-making. Featuring smooth, domed, fluted or diamond-set bezels, the Datejust has stylishly spanned eras while perfectly adapting to the personality of its wearers.

CELEBRATING DATES WITH DESTINY

The Datejust has naturally become the watch of our dates with destiny. Day after day, its dial marks a meeting point between the personal course of each wearer and the passing of time. Seen on the wrists of such major figures as Winston Churchill, Dwight D. Eisenhower and Martin Luther King, the Datejust has spanned eras without ever losing its modern touch.

Among the Rolex Testimonies associated with the Datejust, we celebrate Swiss tennis legend Roger Federer, Polish tennis player Iga Świątek, Swiss skier Lara Gut-Behrami and Canadian singer Michael Bublé.

Visit us to discover first-hand the Datejust

At Tapper’s we celebrate the spirit of Rolex's Datejust—a watch that embodies the brand's know-how and commitment to excellence. As your trusted metro-Detroit Rolex Jeweler, we invite you to explore the enduring elegance of the Datejust at one of our Rolex showrooms in West Bloomfield at Orchard Mall, Somerset Collection in Troy, and Novi.

The Datejust, a continually updated watchmaking icon, showcases Rolex's expertise in dial-making with various reinterpretations. As it marks a meeting point between personal journeys and the passage of time, the Datejust has graced the wrists of legends like Winston Churchill, Dwight D. Eisenhower, and Martin Luther King.

Your journey with Rolex begins with Tapper’s to explore the Datejust collection—a timeless companion for your unforgettable moments. Let our Rolex experts guide you on your journey with Rolex.

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